Jonathan Ota
Human

Robot
Interaction
Designer

Hi! I’m a designer with over seven years of experience in embodied AI, focused on crafting character-driven autonomous systems. Currently, I’m a Principal Designer at Amazon Devices.
Get in touch ~ hello @ jonathanota.com
Amazon Astro
0 → 1 Product Launch
•
Embodied AI
Character-Driven Design
03 - Deep Dive
Building end-to-end use cases for a lifelike character.
Often the happy path for a robot’s task is straightforward. However, the real world is a chaotic place—closed doors, dark rooms, errant shoes in the way... Building end-to-end use cases for a robot requires a completely different design approach than traditional UX design. It must be driven by putting the character first.
04 - Deep Dive
Re-thinking a visual communication system for the illusion of life.
Reusing a standard tablet UI on a moving embodied agent breaks the illusion of a lifelike character. I created a flexible communication system that kept the character present while also being readable at a distance and in motion.
Get in touch

05 - Deep Dive
Creating a universal framework for crafting AI identities.
AI, embodied or virtual, is inherently social. How do we design consistent AI identities to help users intuitively understand who it is, what kind of relationship they want, and how it can help them accomplish their goals?
Get in touch
More Projects
Makers in Motion Kickstarter
Crowdfunding
•
Physical Product Development
Storytelling
bzzzt hifi
Design for Manufacturing
•
Audio Engineering
Rapid Prototyping
Project Aura
Startup
•
IoT
•
Urban Mobility
About Jonathan

I ❤️ 🤖
I’m a Principal Human–Robot Interaction Designer at Amazon Devices, where I lead the HRI design practice and work on how autonomous systems move, communicate, and form relationships with people.
Before Amazon, I worked in design innovation at gravitytank and Salesforce, helping teams envision new products and businesses.
I started my career co-founding Project Aura, a cycling safety startup, while studying Industrial Design at Carnegie Mellon University.
Outside of work, I enjoy bootstrapping new product ideas and thinking end-to-end about early-stage development, from product framing to manufacturing and storytelling. I’m especially drawn to complex, messy problems and am deeply interested in making autonomous systems feel legible, predictable, and characterful.
I’d love to chat ~ hello @ jonathanota.com or check out my resume
Copyright 2025 • Jonathan Ota
Jonathan Ota
Human

Robot
Interaction
Designer

Hi! I’m a designer with over seven years of experience in embodied AI, focused on crafting character-driven autonomous systems. Currently, I’m a Principal Designer at Amazon Devices.
Get in touch ~ hello @ jonathanota.com
Amazon Astro
0 → 1 Product Launch
•
Embodied AI
•
Character-Driven Design
03 - Deep Dive
Building end-to-end use cases for a lifelike character.
Often the happy path for a robot’s task is straightforward. However, the real world is a chaotic place—closed doors, dark rooms, errant shoes in the way... Building end-to-end use cases for a robot requires a completely different design approach than traditional UX design. It must be driven by putting the character first.
04 - Deep Dive
Re-thinking a visual communication system for the illusion of life.
Reusing a standard tablet UI on a moving embodied agent breaks the illusion of a lifelike character. I created a flexible communication system that kept the character present while also being readable at a distance and in motion.
Get in touch

05 - Deep Dive
Creating a universal framework for crafting AI identities.
AI, embodied or virtual, is inherently social. How do we design consistent AI identities to help users intuitively understand who it is, what kind of relationship they want, and how it can help them accomplish their goals?
Get in touch
More Projects
Makers in Motion Kickstarter
Crowdfunding
•
Physical Product Development
•
Storytelling
bzzzt hifi
Design for Manufacturing
•
Audio Engineering
•
Rapid Prototyping
Project Aura
Startup
•
IoT
•
Urban Mobility
About Jonathan

I ❤️ 🤖
I’m a Principal Human–Robot Interaction Designer at Amazon Devices, where I lead the HRI design practice and work on how autonomous systems move, communicate, and form relationships with people.
Before Amazon, I worked in design innovation at gravitytank and Salesforce, helping teams envision new products and businesses.
I started my career co-founding Project Aura, a cycling safety startup, while studying Industrial Design at Carnegie Mellon University.
Outside of work, I enjoy bootstrapping new product ideas and thinking end-to-end about early-stage development, from product framing to manufacturing and storytelling. I’m especially drawn to complex, messy problems and am deeply interested in making autonomous systems feel legible, predictable, and characterful.
I’d love to chat ~ hello @ jonathanota.com or check out my resume
Copyright 2025 • Jonathan Ota
Jonathan Ota
Human

Robot
Interaction
Designer

Hi! I’m a designer with over seven years of experience in embodied AI, focused on crafting character-driven autonomous systems. Currently, I’m a Principal Designer at Amazon Devices.
Get in touch ~ hello @ jonathanota.com
Amazon Astro
0 → 1 Product Launch
•
Embodied AI
•
Character-Driven Design
03 - Deep Dive
Building end-to-end use cases for a lifelike character.
Often the happy path for a robot’s task is straightforward. However, the real world is a chaotic place—closed doors, dark rooms, errant shoes in the way... Building end-to-end use cases for a robot requires a completely different design approach than traditional UX design. It must be driven by putting the character first.
04 - Deep Dive
Re-thinking a visual communication system for the illusion of life.
Reusing a standard tablet UI on a moving embodied agent breaks the illusion of a lifelike character. I created a flexible communication system that kept the character present while also being readable at a distance and in motion.
Get in touch

05 - Deep Dive
Creating a universal framework for crafting AI identities.
AI, embodied or virtual, is inherently social. How do we design consistent AI identities to help users intuitively understand who it is, what kind of relationship they want, and how it can help them accomplish their goals?
Get in touch
More Projects
Makers in Motion Kickstarter
Crowdfunding
•
Physical Product Development
•
Storytelling
bzzzt hifi
Design for Manufacturing
•
Audio Engineering
•
Rapid Prototyping
Project Aura
Startup
•
IoT
•
Urban Mobility
About Jonathan

I ❤️ 🤖
I’m a Principal Human–Robot Interaction Designer at Amazon Devices, where I lead the HRI design practice and work on how autonomous systems move, communicate, and form relationships with people.
Before Amazon, I worked in design innovation at gravitytank and Salesforce, helping teams envision new products and businesses.
I started my career co-founding Project Aura, a cycling safety startup, while studying Industrial Design at Carnegie Mellon University.
Outside of work, I enjoy bootstrapping new product ideas and thinking end-to-end about early-stage development, from product framing to manufacturing and storytelling. I’m especially drawn to complex, messy problems and am deeply interested in making autonomous systems feel legible, predictable, and characterful.
I’d love to chat ~ hello @ jonathanota.com or check out my resume
Copyright 2025 • Jonathan Ota