Jonathan Ota

Human

Robot

Interaction

Designer

Hi! I’m a designer with over seven years of experience in embodied AI, focused on crafting character-driven autonomous systems. Currently, I’m a Principal Designer at Amazon Devices.

Get in touch ~ hello @ jonathanota.com

Amazon Astro

0 → 1 Product Launch

Embodied AI

Character-Driven Design

01 - Project Overview

Training robots how to live with humans.

Designing experiences for an autonomous mobile robot isn’t like designing traditional digital experiences. Every action is physical, visible, and emotionally interpretable. Small behavioral decisions can significantly affect trust.

02 - Deep Dive

Teaching Astro the meaning of motion.

In day-to-day communication, humans express all kinds of non-verbal cues—beat gestures, backchanneling, dietic gestures; separately or in concert with each other. Astro needed its own cohesive body language fit for its morphology and character.

03 - Deep Dive

Building end-to-end use cases for a lifelike character.

Often the happy path for a robot’s task is straightforward. However, the real world is a chaotic place—closed doors, dark rooms, errant shoes in the way... Building end-to-end use cases for a robot requires a completely different design approach than traditional UX design. It must be driven by putting the character first.

04 - Deep Dive

Re-thinking a visual communication system for the illusion of life.

Reusing a standard tablet UI on a moving embodied agent breaks the illusion of a lifelike character. I created a flexible communication system that kept the character present while also being readable at a distance and in motion.

Get in touch

05 - Deep Dive

Creating a universal framework for crafting AI identities.

AI, embodied or virtual, is inherently social. How do we design consistent AI identities to help users intuitively understand who it is, what kind of relationship they want, and how it can help them accomplish their goals?

Get in touch

More Projects

Makers in Motion Kickstarter

Crowdfunding

Physical Product Development

Storytelling

01 - Project Overview

Fixing a personal pet peeve by kickstarting a solution in 10 months.

I’ve always struggled to carry my camera while cycling (camera dangle anyone?). I decided to design, kickstart, and manufacture the perfect camera strap from start to finish in a few months.

About Jonathan

I ❤️ 🤖

I’m a Principal Human–Robot Interaction Designer at Amazon Devices, where I lead the HRI design practice and work on how autonomous systems move, communicate, and form relationships with people.

 

Before Amazon, I worked in design innovation at gravitytank and Salesforce, helping teams envision new products and businesses.

 

I started my career co-founding Project Aura, a cycling safety startup, while studying Industrial Design at Carnegie Mellon University.

 

Outside of work, I enjoy bootstrapping new product ideas and thinking end-to-end about early-stage development, from product framing to manufacturing and storytelling. I’m especially drawn to complex, messy problems and am deeply interested in making autonomous systems feel legible, predictable, and characterful.

 

I’d love to chat ~ hello @ jonathanota.com or check out my resume

LinkedInInstagram

Copyright 2025 • Jonathan Ota

Jonathan Ota

Human

Robot

Interaction

Designer

Hi! I’m a designer with over seven years of experience in embodied AI, focused on crafting character-driven autonomous systems. Currently, I’m a Principal Designer at Amazon Devices.

Get in touch ~ hello @ jonathanota.com

Amazon Astro

0 → 1 Product Launch

Embodied AI

Character-Driven Design

01 - Project Overview

Training robots how to live with humans.

Designing experiences for an autonomous mobile robot isn’t like designing traditional digital experiences. Every action is physical, visible, and emotionally interpretable. Small behavioral decisions can significantly affect trust.

02 - Deep Dive

Teaching Astro the meaning of motion.

In day-to-day communication, humans express all kinds of non-verbal cues—beat gestures, backchanneling, dietic gestures; separately or in concert with each other. Astro needed its own cohesive body language fit for its morphology and character.

03 - Deep Dive

Building end-to-end use cases for a lifelike character.

Often the happy path for a robot’s task is straightforward. However, the real world is a chaotic place—closed doors, dark rooms, errant shoes in the way... Building end-to-end use cases for a robot requires a completely different design approach than traditional UX design. It must be driven by putting the character first.

04 - Deep Dive

Re-thinking a visual communication system for the illusion of life.

Reusing a standard tablet UI on a moving embodied agent breaks the illusion of a lifelike character. I created a flexible communication system that kept the character present while also being readable at a distance and in motion.

Get in touch

05 - Deep Dive

Creating a universal framework for crafting AI identities.

AI, embodied or virtual, is inherently social. How do we design consistent AI identities to help users intuitively understand who it is, what kind of relationship they want, and how it can help them accomplish their goals?

Get in touch

More Projects

Makers in Motion Kickstarter

Crowdfunding

Physical Product Development

Storytelling

01 - Project Overview

Fixing a personal pet peeve by kickstarting a solution in 10 months.

I’ve always struggled to carry my camera while cycling (camera dangle anyone?). I decided to design, kickstart, and manufacture the perfect camera strap from start to finish in a few months.

About Jonathan

I ❤️ 🤖

I’m a Principal Human–Robot Interaction Designer at Amazon Devices, where I lead the HRI design practice and work on how autonomous systems move, communicate, and form relationships with people.

 

Before Amazon, I worked in design innovation at gravitytank and Salesforce, helping teams envision new products and businesses.

 

I started my career co-founding Project Aura, a cycling safety startup, while studying Industrial Design at Carnegie Mellon University.

 

Outside of work, I enjoy bootstrapping new product ideas and thinking end-to-end about early-stage development, from product framing to manufacturing and storytelling. I’m especially drawn to complex, messy problems and am deeply interested in making autonomous systems feel legible, predictable, and characterful.

 

I’d love to chat ~ hello @ jonathanota.com or check out my resume

LinkedInInstagram

Copyright 2025 • Jonathan Ota

Jonathan Ota

Human

Robot

Interaction

Designer

Hi! I’m a designer with over seven years of experience in embodied AI, focused on crafting character-driven autonomous systems. Currently, I’m a Principal Designer at Amazon Devices.

Get in touch ~ hello @ jonathanota.com

Amazon Astro

0 → 1 Product Launch

Embodied AI

Character-Driven Design

01 - Project Overview

Training robots how to live with humans.

Designing experiences for an autonomous mobile robot isn’t like designing traditional digital experiences. Every action is physical, visible, and emotionally interpretable. Small behavioral decisions can significantly affect trust.

02 - Deep Dive

Teaching Astro the meaning of motion.

In day-to-day communication, humans express all kinds of non-verbal cues—beat gestures, backchanneling, dietic gestures; separately or in concert with each other. Astro needed its own cohesive body language fit for its morphology and character.

03 - Deep Dive

Building end-to-end use cases for a lifelike character.

Often the happy path for a robot’s task is straightforward. However, the real world is a chaotic place—closed doors, dark rooms, errant shoes in the way... Building end-to-end use cases for a robot requires a completely different design approach than traditional UX design. It must be driven by putting the character first.

04 - Deep Dive

Re-thinking a visual communication system for the illusion of life.

Reusing a standard tablet UI on a moving embodied agent breaks the illusion of a lifelike character. I created a flexible communication system that kept the character present while also being readable at a distance and in motion.

Get in touch

05 - Deep Dive

Creating a universal framework for crafting AI identities.

AI, embodied or virtual, is inherently social. How do we design consistent AI identities to help users intuitively understand who it is, what kind of relationship they want, and how it can help them accomplish their goals?

Get in touch

More Projects

Makers in Motion Kickstarter

Crowdfunding

Physical Product Development

Storytelling

01 - Project Overview

Fixing a personal pet peeve by kickstarting a solution in 10 months.

I’ve always struggled to carry my camera while cycling (camera dangle anyone?). I decided to design, kickstart, and manufacture the perfect camera strap from start to finish in a few months.

About Jonathan

I ❤️ 🤖

I’m a Principal Human–Robot Interaction Designer at Amazon Devices, where I lead the HRI design practice and work on how autonomous systems move, communicate, and form relationships with people.

 

Before Amazon, I worked in design innovation at gravitytank and Salesforce, helping teams envision new products and businesses.

 

I started my career co-founding Project Aura, a cycling safety startup, while studying Industrial Design at Carnegie Mellon University.

 

Outside of work, I enjoy bootstrapping new product ideas and thinking end-to-end about early-stage development, from product framing to manufacturing and storytelling. I’m especially drawn to complex, messy problems and am deeply interested in making autonomous systems feel legible, predictable, and characterful.

 

I’d love to chat ~ hello @ jonathanota.com or check out my resume

LinkedInInstagram

Copyright 2025 • Jonathan Ota